Affinitiv Announces its Strongest Quarterly Growth in Enterprise Historical past | Business enterprise

CHICAGO–(Small business WIRE)–Apr 21, 2021–

Today Affinitiv, the main provider of facts-driven advertising and computer software alternatives to the automotive current market, declared its Q1 2021 fiscal success and recapped its successes. The business declared it attained Q1 2021 new bookings growth by an improve in every month recurring income (MRR) of +55% calendar year-more than-year and by an boost in transactional sales of +51% yr-in excess of-12 months. This profitable monetary overall performance was driven by sturdy execution of the new go-to-industry product released in the prior quarter.

As a testomony to Affinitiv’s final results-oriented partnership strategy, by Q1 2021, Affinitiv’s two most strategic OEM clientele skilled a merged 19+% boost year-above-yr in light automobile product sales, outpacing the marketplace regular of 12%. This development drove added shopper investments with Affinitiv, which grew revenue by 16+% yr-over-calendar year. This contributed to Affinitiv delivering its greatest sales quarter in company history. Important elements linked to Affinitiv’s achievement were being the Executive Management Workforce that was put collectively by Sid Nair, President and Chief Govt Officer at Affinitiv, as effectively their new go-to-marketplace technique and success-concentrated management system that had been each introduced in 2020.

By constructing on these strong foundational modifications, Affinitiv was in a position to obtain quite a few essential wins in Q1 2021. The company’s in-property digital internet marketing agency, Affinitiv Marketing, signed a whole-provider agency chance with a big dealer team worth in excess of $2 million in annual agreement value. Affinitiv also secured possibilities to help B2B Wholesale Pieces and B2C Communications that leverage auto telematics data for a major OEM, ensuing in an annual deal that exceeds $1 million. And finally, Affinitiv acquired “Preferred Partnership” position with a major OEM to present solutions concentrated on owner retention assistance, as nicely digital Search engine marketing and SEM products and services, ensuing in an annual contract that exceeds $3 million.

Across the organization, Affinitiv has continued to keep legitimate to its purchaser-to start with mentality, which has enabled Affinitiv to retain & improve crucial accounts though also incorporating new ones.

“We were in a position to capitalize on a number of new income prospects from substantial OEMs that resulted in a new product sales document for the quarter,” stated Nair. “We’re happy to husband or wife with our prospects and leverage our engineering system with solutions that lead to an improve in product sales for our consumers. Our enthusiasm to produce the best answers in the business is paying out off and I am proud to be element of this incredible group.”

One more crucial area of aim for Affinitiv in 2021 is to go on making a optimistic lifestyle primarily based on the organization’s mission, eyesight, and values that ended up formally released in Q4 2020. In addition, Affinitiv’s Diversity Council, BRIDGE (Developing Authentic Inclusion by using Deliberate Progress and Empathy), carries on to positively effects the group with lively participation from Affinitiv associates being included in at the very least just one of the 16 distinct numerous Company Useful resource Teams in just the organization.

Affinitiv stays committed to creating a collaborative, hybrid doing the job ecosystem for its associates. The company has designed significant investments in revamping the effectiveness and merit management applications to promote an inclusive, general performance-driven society. “When I came on board a lot less than a yr ago, a objective of mine was to develop on the society by getting a typical mission, eyesight, and a established of values,” claimed Nair. “The associates at Affinitiv have united collectively about this established of objectives to proceed the growth of the tradition inside of the firm and to then carry it to our shoppers. This is a vital issue for our success this quarter. We are self-assured that Affinitiv is poised for continued growth throughout 2021.”

About Affinitiv

Affinitiv is a main supplier of info-pushed marketing and advertising and application alternatives serving automotive manufacturers (OEMs), dealer teams, and particular person dealerships. Backed by extra than 20 years of automotive and promoting expertise, Affinitiv supports above 6,500 dealerships and each main OEM in the region. Affinitiv’s good results drives the up coming technology buyer experience by partnering with OEMs and merchants to speed up effectiveness and encourage loyalty. With a know-how-pushed, consultative solution, Affinitiv generates clients for daily life as a result of reimagined experiences. For additional data, visit

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Source: Affinitiv

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PUB: 04/21/2021 09:00 AM/DISC: 04/21/2021 09:02 AM

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