Every website needs a web server to be available online. Site owners are looking for hosting services that suit their requirements. While hosting companies offer a range of hosting services, resellers have also managed to establish profitable businesses by offering customized packages and personalized services. Reseller purchases hosting resources from a hosting provider and creates hosting packages. It is based on the needs of the target clients. However, a reseller has to compete with other resellers and large hosting companies. It needs a marketing plan and a strategic approach. This article will share some tips to help you market and establish the best reseller web hosting business.
Create a blog
Web hosting is a technical process. Most site owners have various questions concerning hosting plans and technologies. As a hosting reseller, you can create a blog that answers such questions and positions your brand as a thought leader and customer-centric web host. It can also help boost your site’s SEO and increase the chances of signing up more clients.
While blogging does not involve many costs if done yourself, if your site has a low SEO score, you can opt for the paid Google Adwords option. It can help your brand get noticed despite ranking low on the search engine results pages.
Launch a Referral Program
When you run a reseller web hosting business, you have fewer clients than a hosting company. Hence, you can offer personalized services to your clients. It allows you to offer top-notch services to them. If your clients are happy with your services, then you can launch a referral program. This allows you to spread the word about your business and get you, new clients.
Get Client Reviews
Most people check online reviews before buying a product or service. Hence, you must ensure that you ask your clients to leave an online review. Have a place on your site for them to leave honest reviews.
Leverage Social Media Platforms
Social media platforms are one of the best drivers of online traffic to websites. Create accounts on social media platforms that your target clients frequently visit. Ensure that you regularly post content on these platforms and post ads if needed. Also, try to respond to comments by users actively.
Work on the SEO of your site
Apart from social media platforms, search engines are the other primary drivers of site traffic. Most websites try to optimize their website for search engines to show up when people look for hosting plans. If you are selling reseller hosting in India, you must ensure that your site features search engine results pages when a user searches for the same.
A reseller hosting business can be profitable if you promote and market it with a strategic plan. Once you purchase the reseller hosting plan, identify a target market segment, assess your competition, and start spreading the word around. We hope that these tips help you start and establish your reseller business. Good Luck!