Main Information Officer to Sign up for Executive Leadership Staff

LOUISVILLE, Ky.–(Company WIRE)–Brown-Forman (NYSE:BFA) (NYSE:BFB) nowadays announces the elevation of its facts technological innovation (IT) and innovative analytics senior management role to the govt management workforce. Successful July 2, Tim Nall, senior vice president, main details and innovative analytics officer, will report immediately to President and Main Executive Officer, Lawson Whiting.

“In a environment of rapidly changing technological innovation and electronic transformation, the inclusion of the chief information officer on the executive leadership crew is a reflection of the significance this spot performs in our enterprise,” said Lawson Whiting, Brown-Forman, chief govt officer. “Tim’s knowledge of technological know-how platforms, his electronic acumen, and his leadership practical experience will enable us to continue to stay at the forefront of information and facts, technological innovation, and innovative analytics capabilities and opportunities.”

Nall was named chief info officer in 2015, including sophisticated analytics responsibilities in 2018. In this purpose, Nall sets the strategic path for the company’s technologies platforms, devices, applications, and infrastructure. He leads the IT staff in developing processes to identify when and where to embrace new technology, having into thing to consider how customers are getting, interacting with, and building conclusions about our brand names. Nall partners with leaders, teams, and people today throughout the company to use know-how to entice, empower, and join personnel, which is accentuated by the enhance in staff performing in virtual and hybrid do the job environments.

“Joining the executive leadership crew will make certain details technological know-how and advanced analytics will proceed to guidance our company techniques, driving the world-wide development of the small business, while defending our growing electronic property,” mentioned Tim Nall, senior vice president, chief information officer. “I look ahead to continuing to target on all those systems that noticeably influence the top and base line of functions and, in the end, support form fiscal results and interact our staff members and buyers.”

For more than 150 several years, Brown-Forman Company has enriched the knowledge of life by responsibly building fine high-quality beverage alcoholic beverages manufacturers, which includes Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee RTDs, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Solitary Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Coopers’ Craft, Herradura, New Blend, Sonoma-Cutrer, Chambord, Benriach, GlenDronach, Glenglassaugh, Slane, and Fords Gin. Brown-Forman’s manufacturers are supported by somewhere around 4,800 staff members and marketed in far more than 170 nations throughout the world. For far more information about the company, you should check out http://www.brown-forman.com/.

Significant Information and facts on Forward-Looking Statements:

This push release is made up of statements, estimates, and projections that are “forward-searching statements” as described beneath U.S. federal securities legal guidelines. Words such as “aim,” “anticipate,” “aspire,” “believe,” “can,” “continue,” “could,” “envision,” “estimate,” “expect,” “expectation,” “intend,” “may,” “might,” “plan,” “potential,” “project,” “pursue,” “see,” “seek,” “should,” “will,” “would,” and comparable words and phrases point out ahead-on the lookout statements, which converse only as of the date we make them. Except as expected by legislation, we do not intend to update or revise any forward-seeking statements, whether or not as a result of new info, potential situations, or normally. By their nature, forward-looking statements contain challenges, uncertainties, and other aspects (a lot of beyond our control) that could result in our precise results to vary materially from our historical expertise or from our present anticipations or projections. These hazards and uncertainties include things like, but are not minimal to:

• Effects of well being epidemics and pandemics, which include the COVID-19 pandemic, and the ensuing adverse economic impression and relevant governmental actions
• Challenges connected with currently being a U.S.-based mostly organization with international functions, such as industrial, political, and money dangers regional labor guidelines and problems protectionist trade policies, or economic or trade sanctions, like more retaliatory tariffs on American spirits and the success of our steps to mitigate the unfavorable affect on our margins, product sales, and distributors compliance with local trade tactics and other rules terrorism and wellbeing pandemics
• Failure to comply with anti-corruption legislation, trade sanctions and limitations, or equivalent rules or rules
• Fluctuations in foreign forex exchange prices, especially a much better U.S. greenback
• Changes in legislation, regulatory measures, or governmental procedures – specially people that impact the manufacturing, importation, advertising, labeling, pricing, distribution, sale, or use of our beverage alcoholic beverages products and solutions
• Tax amount variations (such as excise, gross sales, VAT, tariffs, obligations, corporate, personal income, dividends, or funds gains) or changes in similar reserves, modifications in tax rules or accounting benchmarks, and the unpredictability and suddenness with which they can occur
• Unfavorable international or regional financial circumstances, particularly related to the COVID-19 pandemic, and related financial slowdowns or recessions, very low shopper confidence, substantial unemployment, weak credit history or capital marketplaces, funds deficits, burdensome authorities debt, austerity steps, better interest costs, higher taxes, political instability, larger inflation, deflation, decreased returns on pension property, or decreased discount costs for pension obligations
• Dependence upon the continued expansion of the Jack Daniel’s household of brands
• Variations in client preferences, consumption, or buy patterns – notably away from bigger producers in favor of small distilleries or area producers, or absent from brown spirits, our high quality items, or spirits generally, and our skill to foresee or react to them legalization of marijuana use on a more widespread basis shifts in customer obtain methods from classic to e-commerce suppliers bar, cafe, travel, or other on-premise declines shifts in demographic or health and fitness and wellness tendencies or unfavorable consumer response to new merchandise, line extensions, deal improvements, product or service reformulations, or other product or service innovation
• Decrease in the social acceptability of beverage alcohol in important marketplaces
• Generation facility, ageing warehouse, or provide chain disruption
• Imprecision in provide/desire forecasting
• Increased prices, reduced good quality, or unavailability of electrical power, drinking water, uncooked components, item elements, labor, or finished products
• Considerable added labeling or warning demands or constraints on availability of our beverage liquor merchandise
• Competitors’ and retailers’ consolidation or other competitive functions, these types of as pricing actions (such as price tag reductions, promotions, discounting, couponing, or absolutely free products), advertising, category enlargement, solution introductions, or entry or enlargement in our geographic marketplaces or distribution networks
• Route-to-customer alterations that have an affect on the timing of our sales, temporarily disrupt the internet marketing or sale of our items, or end result in increased preset expenses
• Stock fluctuations in our products and solutions by distributors, wholesalers, or stores
• Threats connected with acquisitions, inclinations, organization partnerships, or investments – such as acquisition integration, termination challenges or prices, or impairment in recorded value
• Counterfeiting and insufficient security of our mental assets rights
• Product recollects or other product or service liability statements, merchandise tampering, contamination, or excellent difficulties
• Substantial authorized disputes and proceedings, or governing administration investigations
• Cyber breach or failure or corruption of critical info technology methods, or failure to comply with own information safety laws
• Negative publicity connected to our firm, items, brand names, marketing and advertising, govt leadership, workforce, board of administrators, family members stockholders, functions, enterprise efficiency, or prospective clients
• Failure to entice or retain essential executive or personnel expertise
• Our status as a family “controlled company” beneath New York Inventory Trade guidelines, and our twin-class share framework

For even more details on these and other pitfalls, you should refer to our public filings, such as the “Risk Factors” part of our yearly report on Kind 10-K and quarterly reports on Kind 10-Q submitted with the Securities and Trade Commission.