NEW YORK, May 24, 2021 /PRNewswire/ — MATTIO Communications, just one of the longest-jogging and the greatest cannabis internet marketing services organization, announced these days that it has launched a entire company influencer marketing and advertising company, Confluence Company. In addition to supporting hashish clients, this subsidiary will also concentration on sectors which include fashion, beauty, foodstuff, household, tech, lifestyle and journey as influencer marketing results in being an integral facet of making manufacturer benefit throughout all industries.
In excess of the earlier ten several years, influencer advertising and marketing has become a preferred tactic for manufacturers to interact with goal audiences. Increased social media utilization through 2020 even more enabled providers to push income and brand consciousness as a result of curated content material generated by micro and macro influencers. In accordance to Insider Intelligence, the price of the influencer marketing market is projected to achieve $15 billion by 2022 as more brand names make investments in developing authentic very long-time period buyer relationships.
“Since our inception, MATTIO has designed strategic solutions that exceed our clients’ enterprise targets,” said Rosie Mattio, Founder and CEO of MATTIO. “We have witnessed firsthand how influencer advertising and marketing drives development among the our very own hashish shoppers and is the future of model promoting. Launching an agency committed to executing ideal-in-class influencer strategies aligns with our main mission of offering novel and successful media expert services to substantial-advancement industries.”
Victoria Baek, who was head of influencer promoting at MATTIO, will lead Confluence Agency as CEO. Baek has worked with legacy consumer brands such as Coca-Cola, Taco Bell, Disney and Forever 21. Prior to operating at MATTIO, Baek was head of influencer marketing and model partnerships at HARMAN International exactly where she spearheaded the JBL Grasp Class sequence, a every month method featuring digital producers and hip-hop artists that not only introduced the HARMAN portfolio to millions of new deal but also created new manufacturer bargains.
“The influencer business has developed from a person-off transactions to precious, very long-time period partnerships. Online communities allow manufacturers to connect authentically with audiences in a way that drives calculated performance,” explained Victoria Baek, CEO of Confluence Company. “We’re so energized to launch this new company to assistance brand names recognize rising channels and leverage these interactions to bolster overall brand loyalty and make improvements to conversion.”
Confluence Agency manages influencer internet marketing approaches for brand names from get started to conclusion. From determining superstar and/or niche influencers to building material suggestions to managing the logistics of gifting courses, the Confluence group will take a intention-oriented tactic to every single marketing campaign in get to monitor development. For additional information and facts on Confluence’s entire selection of solutions, please pay a visit to https://www.confluenceagency.co.
About MATTIO Communications
MATTIO Communications is an sector-primary strategic marketing and advertising organization focused on cannabis, way of living and rising marketplaces. With deep roots in storytelling and PR, we use our effectively-honed communication competencies, business know-how and creative muscle mass to travel conversations, condition perceptions and enable consumers reach formidable enterprise ambitions. MATTIO provides end-to-conclude marketing and advertising companies, like media and trader relations, crisis interaction, articles generation, social media, Website positioning and experiential internet marketing. We have companies in New York, Los Angeles and Toronto. For additional data, go to mattio.com.
About Confluence Agency
Confluence Company is an influencer marketing and advertising company targeted on the vogue, splendor, cannabis, foodstuff, dwelling, tech, way of living and travel sectors. We excel at conceptualizing, making, tailoring and optimizing strategies that match models to vital audiences. The agency presents conclude-to-conclude influencer marketing and advertising services, such as campaign ideation, influencer/celebrity casting, earth course charge negotiation, articles development, products seeding logistics, and KPI reporting. Confluence’s staff has experience performing with models such as Coca-Cola, Taco Bell, NASA, Disney, JBL. For more information and facts, pay a visit to confluenceagency.co.
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