Search engine optimisation industry experts are now divided on what the finest way to deal with this would be. According to a Twitter poll (done by Aleyda Solis), some are evidently going to proceed employing the nofollow tag, but about a 3rd stated that they would just observe the links devoid of any form of tag. Apparently, about a 3rd of respondents to this poll stated that they may change to employing a rel sponsored tag which is the second of the two tags that Google is at this time recommending for this kind of detail.
Using a person of these tags is vital if you want to steer clear of a penalty for your sponsored backlinks and the like, but Google does not seem to be to have a preference for either of these tags around the other. A lot on the opposite, the vital factor appears to be to use a tag in the 1st position, and no matter if that tag is rel nofollow or rel sponsored genuinely depends on your individual choices as opposed to anything at all else.
These characteristics are a key component of Search engine optimisation, and this is portion of a wider shakeup of the Seo field that might adjust the way web-sites are optimized in the foreseeable future. Either way, it will most definitely end result in a cleaner Search engine optimization marketplace whereby link spam would be much much less helpful than it made use of to be.
Read through upcoming: How Hyperlinks Stay on in Research Engine Rankings (infographic)