White label SEO is basically when a thirdparty search engine optimization company is hired for its services while showing your company’s name. It is also known as SEO reselling.
A company is hired to provide SEO services to your clients in your name.
How is it beneficial?
For example, a client of yours asks for a specific type of SEO task done, but your company does not offer that service. In this case, you will hire a white label SEO provider and get the job done while keeping your client happy.
These companies have years of experience in the bucket and therefore provide a spectacular job that will make your clients happier.
How is it done?
When a white label SEO company is hired, a deal is made. Your company will handle all the customer queries and management, but the white label SEO tasks will be taken care of by the partner.
White label SEO provider also handles all your client’s management and cases. This can prove very helpful as your organization can also look like an expert in SEO services and compete with various other competitors.
How is white label SEO different from SEO reseller?
These both may seem similar, but there are various differences.
For example, when a company decides to resell services to other companies. This action is regarded as an SEO reseller.
Whereas white label SEO adds something a little more to the table. It adds customer support and satisfaction, while SO reseller is a less expensive choice, but there is more profit in white label SEO.
Benefits of white labeling SEO
It allows you to make a broader clientele and to touch various fields of expertise. It makes the company carry a heavier workload while maintaining the level of quality as well. This creates a new income stream while working under a regulated workload. With the absence of employee training and customer management, the burden is almost negligible.
Through an SEO partnership, you would avail of a business infrastructure that is already established and has a repute coupling with experience and quality. This also adds to your experience and credibility.
This also means that the company’s success is also the success of the white label SEO provider. This translates to the more clients you hire, the more the white label will appreciate, making it a mutually beneficial partnership.
Through this method of outsourcing, you can earn more income while not having to stress about hiring a new SEO provider. You can quickly expand your clientele as well as build your reputation, as mentioned above before.
Expectations from a white label SEO
Many white label SEO companies are going to have different markups and terms and conditions this is where you will be required to think about what will be in your favor and benefit you. The level of experience is directly proportional to your requirements and their terms and conditions.
Your SEO provider should maintain a regulated and up-to-date progress report so your clients can also rest shore regarding their service requests. This means that you should have 24/7 access to all progress reports.