AMP World-wide Is Re-centering Africa as a World Hub for Technological know-how and Amusement
NEW YORK–(Business WIRE)–Three-time Emmy-nominated producer and host Derrick N. Ashong founded AMP World wide Systems, the enterprise behind the Choose Back the Mic (TBTM) app, and The Mic: Africa, the very first interactive Television set format born on the continent.
Season 1 of the original music competition and docu-sequence lately aired on the TBTM app, on line at takebackthemic.com, and by way of 8 cost-free-to-air and satellite broadcasters throughout Africa. Followers from 128 nations around the world utilised the app to opt for which rappers, singers, dancers, and graffiti artists from six African countries would advance in the opposition and get mentorship from international superstars. The back again-conclusion of the app will allow AMP Global to support brands and advertisers recognize and reward essential cultural influencers, achieving younger audiences where by they are living on the internet.
“The AMP World wide workforce is developing platforms that hook up cultures by means of regionally relevant material with international creation values, and turning that information into forex, by amplifying and worthwhile young audiences,” states Ashong, who was born in Accra, Ghana, and raised in the U.S. and the Middle East.
“The pandemic compelled us to rethink the objective of engineering. While global online use went up 70% in the early times of the lockdowns, significant-speed web use in Africa was flat at 7%. Africans pay back the highest selling prices in the globe for cellular web access”, suggests Ashong, “which is a large barrier to a rather untapped market place of 1.3 billion people.”
Fully commited to expanding online obtain and inventive alternatives for communities all around the world, AMP Worldwide created a toolset within just the TBTM app to permit customers to make mobile data centered on their engagement, and to use that details any where on the internet. That thought of a “gateway to the internet” motivated a broader moonshot initiative known as 70×25 (Seventy by Twenty-5), to 10x substantial-speed online use on the continent by the conclusion of 2025.
Derrick Ashong and his group securely and concurrently shot The Mic: Africa in Nigeria, Ghana, South Africa, Rwanda, Mauritius and Kenya during the Covid-19 pandemic, manufacturing small-price tag, but top quality-top quality content that exhibits a technologically impressive and creatively reducing-edge Africa formerly unseen by significantly of the planet.
“We’re combining the electrical power of written content and technological know-how to set customers in the driver’s seat of their individual experience,” claims Ashong, “starting with Africa and then expanding to the rest of the environment.”
About AMP Worldwide
AMP Worldwide is revolutionizing the Telecom and Media industries by empowering followers to generate mobile details for discovering and amplifying excellent content material. Its Take Back the Mic app is the premiere interactive benefits system for the swiftest-expanding media section on earth — youth in rising marketplaces. Check out all 5 episodes of “The Mic: Africa” Period 1 and obtain the Acquire Again the Mic app at www.takebackthemic.com.