Company Understanding Technologies Business Attensi Announces $26m Investment decision From Lugard Road Funds, DX Ventures, and Viking Enterprise for World wide Growth

OSLO, Norway–(Business WIRE)–Corporate Finding out and Development (L&D) technologies innovator Attensi is executing its strategies for world-wide growth soon after raising $26m from New York-primarily based Lugard Road Cash, DX Ventures, and existing share holder Viking Enterprise. The investment decision follows various years of quick progress for the organization, through which Attensi has recorded a 63% CAGR in once-a-year recurring earnings and executed assignments for a vast range of international blue-chip buyers. The new funding will be made use of by Attensi to prolong its presence in North America and Europe and to increase upon its foremost products suite and technology platform in gamified simulations.

“Attensi solutions permit organizations to upskill their individuals speedier, constantly, at scale, with success past the abilities of classic approaches like e-mastering, online video, or classroom coaching. With gamified simulation training, we have merged the very best of workplace psychology with our experience in simulations and gamification to make a new class of education methods. Our gamified simulations create significant true-planet affect on companies’ core organization metrics,” claimed Attensi Co-Founder and Co-CEO, Trond Aas. “This funding spherical allows our ambitious progress options. With Lugard Road Money we are bringing in a important US investor with expertise of increasing SaaS organizations into world-wide manufacturers.”

With a shopper base that involves Daimler Mercedes Benz, Circle K, Equinor, BCG, and ASDA, Attensi takes advantage of a fusion of technological know-how from the world of video gaming and insights from workplace psychology to teach persons by using immersive, 3D simulations of their office and operate processes. At the finish of previous calendar year, the firm announced plans to further more build its engineering platform and enter new markets by the conclusion of 2021. The fundraise from Lugard Street Money, DX Ventures, and Viking Undertaking signifies an acceleration of these plans.

Anne-Lise Waal, CTO and Co-CEO at Attensi mentioned: “This is enjoyable news for every person at Attensi. With the Attensi Technology System people across the globe can create higher-conclusion gamified solutions with our powerful no-code toolset. This financial commitment will be instrumental in further more increasing our cloud indigenous SaaS platform and item suite. The Attensi Technology Platform will equip organizations throughout all sectors to deliver on the challenge of ongoing development and upskilling of their workforce. Our recent options for organizational growth will see our personnel depend mature swiftly from the current degree of 120 to properly in excess of 200.”

Doug Friedman, spouse at Lugard Highway Funds, claimed: “We could not be additional enthusiastic to be investing in the Attensi crew as they get the job done to eternally change and improve company finding out and advancement by way of their Attensi methods.”

Duncan McIntyre, Handling Director at DX Ventures, explained: “Learning and advancement chances are turning into a decisive aggressive aspect to strengthen overall performance, entice and keep expertise. We are thrilled to assistance Attensi to reach its mission to make company training much more helpful and engaging.”

Eivind Bergsmyr, spouse at Viking Venture, commented: “It’s been fascinating to see the speedy progress and remarkable improvement driven by the capacity to carry in global best manufacturers as prospects through our time as trader in Attensi. This capital elevate expands the trader universe with buyers we know very well from other Viking Enterprise portfolio businesses and enables Attensi to carry on its world-wide enlargement at improved tempo.”

Recognized in 2012, Attensi has shipped gamified simulation coaching in more than 100 nations around the world in 20 languages. Attensi alternatives are applied to simulate human interactions and function processes, which includes interpersonal ‘soft skills’, management training, use of IT-methods and any variety of workers certification. No matter if on cell, desktop, or VR, Attensi’s gamified simulation method permits businesses to upskill their men and women proficiently, continuously, at scale, with all the info required to keep track of affect on KPIs.

Attensi purchasers are corporate blue-chip corporations in overall health care, pharmaceutical, monetary expert services, qualified products and services, retail, hospitality, manufacturing, shipping, offshore and transportation, as perfectly as community and third sectors. The company’s complete revenue yearly run-amount is currently $12m, and is headquartered in Oslo, Norway, with workplaces in London, Uk, and Palo Alto, United states.

Pareto was engaged as Worldwide Coordinator for the fairness challenge. GCA Altium is acting as the International Fiscal Advisor to the company. Thommessen acted as the authorized advisor in the transaction.


Notes to editors:

About Attensi

Pushed by the best of psychology, understanding, and gaming, Attensi gamified simulation education engages your folks with measurable impression on your KPIs. Whether or not on mobile, desktop, or VR, Attensi methods empower folks to understand new abilities and behaviours in a fun, partaking way. The outcomes allow companies to excel in employees schooling, onboarding, and retention.

Attensi has shipped gamified simulation education in more than 100 nations, in 20 languages, and employs in excess of 100 employees. Attensi is headquartered in Oslo, Norway, with places of work in London, and Palo Alto, Usa.

About Viking Undertaking

Viking Enterprise is the foremost Nordic Software trader with a lot more than NOK 3 billion underneath administration. Since 2001, Viking Enterprise has invested in additional than 50 Nordic businesses with a specific target on scaling Business-to-small business (B2B) Software program-as-a-Company (SaaS) companies. Viking Undertaking has been the direct investor of Attensi considering that 2018.

About Lugard Road Cash

Lugard Highway Cash is a multi-billion-dollar world-wide investment fund generally centered on general public and private providers in the Net, application, client, and technology sectors.

About DX Ventures

DX Ventures is a venture funds fund backed by Supply Hero. The fund’s mission is to assistance the up coming technology of founder-led firms that are disrupting some of the most rapidly switching industries close to the earth. The expenditure philosophy is centered on constructing long expression partnerships with founders to offer help through the lifecycle and actively produce benefit.