Digitally Printed Wallpaper Market by Printing Technology, Substrate, End-use Sector and Region

DUBLIN, Jan. 13, 2021 /PRNewswire/ — The “Digitally Printed Wallpaper Market By Printing Technology (Inkjet, Electrophotography), Substrate (Nonwoven, Vinyl, Paper), End-Use Sector (Non-Residential, Residential, Automotive & Transportation), And Region – Forecast to 2025” report has been added to’s offering.

The global digitally printed wallpaper market size is estimated at USD 2.9 billion in 2020 and is projected to reach USD 7.5 billion by 2025, at a CAGR of 21.1% from 2020 to 2025.

The growth of the market is primarily triggered by the increase in demand for digital technology in wallpaper and the growing trend of interior decoration in the residential and non-residential sectors. Factors such as increasing disposable income, rapid urbanization, and increasing government expenditure on infrastructural construction further contribute to the growth of this market. Stiff competition from paint & coating manufacturers might restrain the demand for digitally printed wallpapers.

Impact of COVID-19 outbreak on the digitally printed wallpaper market 

The outbreak of COVID-19 has affected the market for digitally printed wallpaper, as most of the global companies operating in this market are based in the US, Asia Pacific, and European countries. These companies having their manufacturing units in European countries are also severely affected. Therefore, disruptions in the supply chain have resulted in hampering production units due to a lack of raw materials and workforce. The market is estimated to witness negative growth until the third quarter of 2020. The lockdown in major countries due to this pandemic has also led to the shutdown of the production of digitally printed wallpapers.

The construction of residential & non-residential buildings and infrastructure has been a key factor in the development of various industries across countries. The COVID-19 pandemic has had a detrimental impact on the global construction business. It has affected the supply and cost of material and labor, which are the key cost components of construction projects. Some of the most affected regions are major production hubs and home to key links in the sector’s global supply chain.

Vinyl segment to lead the digitally printed wallpaper market between 2020 and 2025 

Vinyl is the largest substrate segment of the digitally printed wallpaper market by substrate. The vinyl segment dominated the digitally printed wallpaper market in terms of both value and volume. This growth can be attributed to factors, such as high durability and easy maintenance, coupled with lower cost, which boosts the demand for vinyl wallpaper, mainly in the emerging economies. The vinyl-based wallpapers are most suited for humid or more accessible areas, such as kitchens, bathrooms, and hallways.

Residential segment to be the fastest-growing segment in the digitally printed wallpaper market 

The growing urbanization and migration of people from rural areas to urban cities are important factors driving the residential sector. Digital wallpapers are used in residential applications for living rooms, dining rooms, and home interior decoration. The application of wallpapers in residential buildings adds to the aesthetic appeal of the interiors.

The Asia Pacific region is expected to lead the global digitally printed wallpaper market during the forecast period
By region, Asia Pacific is estimated to account for the largest share of the global digitally printed wallpaper market in 2019. The major factor driving the growth of the market is the large-scale government investments in the infrastructure sector in this region. Additionally, the increasing population and rising incomes are driving the per capita spending on construction. The markets of China, Japan and India are projected to be lucrative due to their ongoing and upcoming infrastructural construction projects as well as rising consumer spending in construction.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Digitally Printed Wallpaper Market
4.2 Digitally Printed Wallpaper Market, by Substrate
4.3 Digitally Printed Wallpaper Market, by Printing Technology
4.4 Digitally Printed Wallpaper Market, by End-Use Sector and Region

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers Increasing Use of Digital Technology Development of Wallpapers with Better Durability and Aesthetics Growing Urbanization and Rising Residential Spending
5.2.2 Restraints Competition from Paint & Coating Manufacturers
5.2.3 Opportunities Increasing Use in Commercial and Marketing Sectors
5.2.4 Challenges Stringent Legal Regulations Related to the Use of Chemicals in Wallpapers
5.3 Porter’s Five Forces Analysis
5.3.1 Bargaining Power of Suppliers
5.3.2 Threat of New Entrants
5.3.3 Threat of Substitutes
5.3.4 Bargaining Power of Buyers
5.3.5 Intensity of Competitive Rivalry
5.4 Value Chain Analysis
5.5 Impact of COVID-19
5.5.1 Construction Industry
5.6 Average Selling Price Analysis

6 Digitally Printed Wallpaper Market, by Printing Technology
6.1 Introduction
6.2 Inkjet
6.2.1 Increase in the Demand for Better Quality and Low Cost for the Short Run is Expected to Drive the Market
6.3 Electrophotography
6.3.1 Increasing Demand for High-Quality Print at a High-Speed Digital Printing is Projected to Drive the Market

7 Digitally Printed Wallpaper Market, by Substrate
7.1 Introduction
7.1.1 Nonwoven Segment to Grow at the Highest CAGR
7.2 Nonwoven
7.2.1 Increasing Demand for Eco-Friendly, Durable, and Breathable Wallpapers is Expected to Drive the Market
7.3 Vinyl
7.3.1 High Durability and Easy Maintenance, Coupled with Lower Cost is Expected to Boost the Demand for Vinyl Wallpaper
7.4 Paper
7.4.1 Low Cost of Paper-Based Digitally Printed Wallpaper is Projected to Drive the Market
7.5 Others

8 Digitally Printed Wallpaper Market, by End-Use Sector
8.1 Introduction
8.2 Residential
8.2.1 Increase in Demand for Wallpaper for Improving Aesthetic Appeal of Interior Walls is Expected to Drive the Market
8.3 Non-Residential
8.3.1 Growing Non-Residential Sector Projected to Fuel the Market of Digitally Printed Wallpaper
8.4 Automotive & Transportation
8.4.1 Increasing Demand for Digitally Printed Wallpapers for Commercial Purpose is Expected to Boost the Market

9 Digitally Printed Wallpaper Market, by Region
9.1 Introduction
9.2 Asia-Pacific
9.3 Europe
9.4 North America
9.5 Middle East & Africa
9.6 South America

10 Competitive Landscape
10.1 Introduction
10.2 Company Evaluation Matrix: Definitions and Methodology
10.2.1 Market Rank Analysis
10.2.2 Product Footprint
10.2.3 Star
10.2.4 Emerging Leaders
10.2.5 Pervasive
10.3 Company Evaluation Matrix
10.4 Sme Evaluation Matrix, 2019
10.5 Competitive Situation and Trends
10.5.1 New Product Launch
10.5.2 Investment

11 Company Profiles
11.1 A.S. Creation Tapeten Ag
11.2 Muraspec Group
11.3 Tapetenfabrik Gebr. Rasch GmbH & Co. Kg
11.4 Mx Display
11.5 4Walls
11.6 Graham & Brown
11.7 Flavor Paper
11.8 Mcrobb Display Ltd
11.9 Astek Wallpaper
11.10 Effective Visual Marketing Limited
11.11 Peggy-Betty Designs
11.12 the Printed Wallpaper Company
11.13 Hollywood Monster
11.14 Great Wall Custom Coverings
11.15 Moonavoor SisustUS
11.16 Asheu Wallpaper Factory
11.17 Caspar
11.18 John Mark Ltd
11.19 Color X
11.20 Marshalls
11.21 Other Players
11.21.1 Ecosse Signs
11.21.2 Vision Sign and Digital
11.21.3 Surface Print
11.21.4 Identity Holdings
11.21.5 Megaprint Inc

12 Appendix
12.1 Discussion Guide
12.2 Knowledge Store: Subscription Portal
12.3 Available Customizations
12.4 Related Reports
12.5 Author Details

For more information about this report visit

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

Media Contact:

Research and Markets
Laura Wood, Senior Manager
[email protected]

For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

SOURCE Research and Markets

Related Links