HONG KONG SAR – Media OutReach – 5 January 2021 – The
COVID-19 epidemic has lasted for nearly a 12 months. The sharp drop in the avenue
website traffic has been affecting main shopping districts in all places. In addition,
under the “Anti-epidemic Fund”, the Innovation and Engineering
Commission (ITC) launched the ” Distance Company (D-Biz)
Programme subsidy. Raising variety of significant and medium-sized enterprises have
turned to the on the internet market place, placing up websites and opening on the internet shops, in
an work to open up up on the net income channels to recover some of their firms
through the epidemic.
As quite a few companies are not
common with site technology, web page optimization and Search engine optimisation marketing are
often overlooked. In point, Website positioning is just one of the maximum ROI of many on the net internet marketing
channels and it is worthy of a long-phrase investment decision.
HKGSEO has performed Website positioning for additional than 500 enterprises, with
the Search engine optimization approach bringing significant website traffic and sales to the organizations.
Leveraging on their yrs of expertise, they now present free web-site assessment
(value HK$2,000) for all material styles. In this article are some internet site assessment tasks
HKGSEO has engaged in:
CMS World-wide-web Content Management
We advocate making use of the
most well-liked CMS in the market to establish a website. Perfectly-acknowledged CMS these as
WordPress, Wix, Shopline, and Shopify will make it easier to manage world-wide-web content material
and make the web site a lot easier to crawl and index by search engines.
HKGSEO hence cautions
from world wide web style and design businesses that use their individual CMS. Typically talking, these
sites are not Search engine optimization friendly. For example, they may have undesirable
attributes this sort of as duplicate page titles, dynamic URLs, or group web pages that
are not able to update new content material, etc. These attributes are disadvantageous to
employing Search engine optimization strategies, which ultimately prospects to the redesigning of the whole
web site, ensuing in a significantly bigger price.
SSL Internet site Security
If your internet site does not
have an SSL certification (HTTPS) installed, it will be marked as an insecure
web site by the browser, which will adversely have an effect on the reliability and
conversion level. SSL really should be installed straight away to safeguard shopper
details, especially for e-commerce web sites. There are some free of charge SSLs
available on the current market, these kinds of as Let us Encrypt, with paid premium certificates
recommendation by online retailers.
Mobile Model of The
The most recent own
personal computer and World wide web penetration study revealed by the Census and Statistics
Section displays that much more than 5.97 million folks in Hong Kong have cellular
telephones, and 99.7% of the customers obtain the Online on smartphones, bigger than
these related to pcs or other products. Apart from, Google has released the
Mobile-1st Indexing cellular version of content precedence indexing. If your
web page does not have a mobile edition, the rating will be bad and a good deal of
targeted traffic will be dropped.
Web page Loading Speed
In accordance to exploration,
more than 68% of viewers will leave a internet site when it usually takes additional than 3 seconds
to open. The major purpose for the sluggish loading is the use of shared web hosting or
non-regional internet hosting. Switching to regional hosting, SSD or CDN can properly
boost the loading pace.
Web site Content
Is the web page material of
higher high quality? Does it reply the questions of potential buyers? To construct up
the material, some corporate internet sites have piled up search phrases, and some have
revealed weblog content frequently. Nonetheless the material of the posts is from time to time
plagiarized from information media. Plagiarism can make research engines identify the
in general web-site high quality as very low, which will in flip influence the rating.
Internet sites and online shops
are platforms that advertise corporations. An optimized web site will reward 2 times
the benefits with 50 % the energy of the two online and offline marketing and advertising campaigns
Remember to log onto www.hkgseo.com, fill in the web-site, e mail
and call variety, and our community promotion specialists will reply within a single
doing the job day and arrange a no cost Seo assessment and consultation.
HKGSEO focuses on website
Search engine optimization solutions. It is launched and operated by previous Google personnel. The
organization is centered in Hong Kong and has branches in Shenzhen, Singapore and
Australia. It is fully commited to delivering affordable, one particular-quit digital advertising and marketing
methods for smaller and medium-sized enterprises. Electronic marketing alternatives
include: Search engine optimization, SEM, social media promotion and world-wide-web design, and so on.
Internet site (English)：www.hkgdigital.com