Lanarkshire optical application developer has sights established on further success soon after file expansion

Xeyex, which was introduced in 2014, develops and supplies cloud-based mostly affected individual and apply administration computer software for extra than 250 unbiased retail opticians across the United kingdom and Republic of Eire. It is also organizing to insert four work this yr.

Company Gateway has assisted the workforce refine its strategic marketing strategy, delivering the organization with a marketing evaluation and implementation programme.

The latest accomplishment implies that the company is in the process of recruiting and schooling new workforce that will be split throughout facts migration, buyer help and discovering and advancement.

The enterprise has also accessed a Coronavirus Enterprise Guidance Fund signposted by Organization Gateway, which has been employed to help offset the loss of profits when shoppers suspended internet marketing action all through lockdown.

Xeyex’s software platform permits the recording of healthcare and clinical information for affected person exams. In addition, it manages on the web and instore appointments, logs gross sales documents with a digital till process and automates advertising and marketing action by printed submit, e-mail and textual content messaging.

In reaction to the pandemic, the business enterprise has also adapted its solutions to present tailored education sessions on secure optometry procedures and provided ongoing advice about the wider implications of Covid-19 on the optometry field to consumers. By means of this technique, it efficiently amplified its monthly optometry software program membership by 8 per cent in excess of the first 3 months of previous year’s lockdown.

Grant Cardwell, director and co-founder, mentioned “Contacting our Business Gateway place of work was just one of the 1st actions we took when we commenced the small business. Having advantage of its totally free methods, steerage and guidance, Xeyex has developed from toughness to power.

“We are self-confident, even with the problems to the economic system from the pandemic, that we will continue to improve in the course of 2021. We’re applying the new internet marketing tactic and look forward to welcoming new staff customers to the business enterprise shortly.”

In 2020, the firm was a finalist of two types in the Fantastic British Entrepreneur of the Year awards, for Small Business of the Year and Scale-up Entrepreneur of the Year for Scotland and Northern Ireland.

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