Minority-Owned Firm Craize Expands to Worldwide Consumers with Know-how as Silicon Valley Backs Crossover
MIAMI [February 2021] –– Meyer Malka, handling associate at Ribbit Money, joins the wave of technology traders turning their interest to the buyer packaged items field, and teams up with Craize, a spouse and children-owned corporation that is disrupting the specialty cracker industry with innovative Latin-encouraged snacks. The partnership is propelling the launch of Craize’s e-commerce system, and pushing it to maintain evolving a new Latin foods present throughout the world.
The rise of e-commerce and immediate-to-purchaser channels has been bringing tech traders to the CPG field for the previous number of yrs. As the need for electronic crossover and its optimization has develop into crucial in the earlier calendar year, the intersection of tech and packaged goods has come to be clearer than ever.
Venezuelan-born Silicon Valley trader, Meyer Malka, ideal regarded for his involvement with Mercado Libre, Walmart and Credit rating Karma, acknowledged his own journey in Craize: the blend of Latin American quality, traditions, and authenticity, with American accountability, efficiency, and eyesight. After next the company’s growth route, Malka started out conversations to join the Craize group.
“As Venezuelans and business people we see a fantastic option to establish genuine Latin flavors with innovation, contemplating of today’s international shoppers,” said Craize Founder and CEO, Leonardo Cotter. “We are applied to seeing ethnic packaged items designed for specific specialized niche markets, with incredibly several exceptions. We want to disrupt the mainstream marketplace with authentic flavors, wholesome substances and crystal clear branding.”
Craize engineered its signature crunchy crackers by turning the common “arepa,” a very hot and thick corn cake, into a all set-to-consume snack with limitless alternatives. The company presents a minority snack to the world wide consumer, and appears to be for methods to give absolutely everyone the probability to appreciate traditions by satisfying today’s purchaser prerequisites. That is why Craize crackers are all kosher, gluten free, vegan and non-GMO.
The partnership with Malka will allow for the manufacturer to increase its technological know-how efforts and resolve 1 of Latin American’s popular food items gaps: clear foods with very clear labels that give customers the belief they have to have to insert snacks like Craize into their everyday diet plan, without having sacrificing health and taste, and this is just the beginning.
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About Craize
Wafer-slender, crunchy-bites of authentic goodness, the unique Craize Snack Cracker is a Roasted Corn-Cracker based mostly on the Arepa. A Craize cracker is the evolution of a essential staple that enhances today’s life style: gluten-totally free, vegan, kosher and most of all, delicious! The excellent canvas for a wide array of innovative toppings, this cracker signifies us. We have reworked ourselves so we can are living wherever in the earth, although never forgetting exactly where we appear from. Craize produces Limitless Prospects for each of our people and our workforce.