Much better Juice and GEA scale up sugar reduction technological innovation to disrupt international juice market
25 Jan 2021 — Sugar-reduction meals-tech start-up Improved Juice is collaborating with German-headquartered GEA Group, a critical participant in method engineering for the food stuff and beverage sectors. The partnership is portion of Greater Juice’s tactic to change the world-wide juice sector by advancing its technological know-how to cut down all sugars in orange juices. The joint undertaking (JV) will push Much better Juice’s scale up and expand its world wide footprint.
Better Juice and GEA TDS GmbH agreed to collaboratively assemble and set up the sugar reduction ground breaking alternative to decrease all sorts of sugars in orange juice and industry the system globally.
Below this partnership, GEA will engineer, structure, manufacture and put in the bioreactor that lessens sugars by way of Greater Juice’s proprietary enzymatic system.
Much better Juice will generate the immobilized microorganisms for the enzymatic system.
The agreement contributes to Far better Juice’s plans of broadening its outreach and assist to the world juice sector.
Greater Juice was established in 2017 by a workforce of biochemists and microbiologists, just about every with intensive product progress expertise from market and The Hebrew College in Jerusalem.
The organization acquired its funding and is supported by The Kitchen area Hub, Strauss Group’s foods-tech incubator, Maverick Ventures Israel, and other global partners.
Click to EnlargeEran Blachinsky and Gali Yarom, the co-founders of Better Juice.
What is the know-how?
The company’s breakthrough technology effectively solves the sugar-reduction conundrum with no negatively impacting the purely natural dietary values and prebiotic rewards of fresh new orange juice. This is deemed a crucial challenge.
The commence-up’s enzymatic technologies utilizes all-purely natural elements to transform fructose, glucose, and sucrose into prebiotic dietary fibers and other non-digestible molecules.
It can lessen up to 80 per cent of the sugars in orange juice. Much better Juice’s non-GMO engineering is developed to target the certain sugar composition in orange juice to by natural means produce a reduced-calorie, lowered-sugar products with a sensitive sweetness, without the need of sweeteners or other additives made use of to exchange the sugars.
“This collaboration marks a main milestone in Far better Juice’s scale-up designs and advancements the commercialization of our technology,” explains Eran Blachinsky, PhD, founder and CEO of Much better Juice.
“GEA possesses a sterling reputation in the industry of procedure technology and will be a robust engineering associate. This collaboration will enable for smooth integration of our enzymatic technologies into juice production organizations in search of to satisfy the sugar-reduction trend. It will certainly open up doors for us and accelerate gross sales progress internationally,” adds Blachinsky.
“GEA is regularly searching for to function with businesses creating innovative remedies and cutting-edge, sustainable systems that gain consumers’ nutrition and existence,” adds Colm O’Gorman, head of sales management for GEA’s World-wide Technologies Centre for Non-Alcoholic Drinks.
“Better Juice is an superb match, and we are eager to enable them produce the marketplace for sugar-decreased juices.”
New styles on the horizon
GEA will design and style three instruments with modest, medium, huge manufacturing capacities in numerous months to address juice companies’ numerous needs. The 200L system will start inside of a couple months.
Every single unit will be personalized to the manufacturer’s desires and restrictions, with Better Juice and GEA offering complete-company assist.
“This suggests that Greater Juice can turn into a global player in the sugar-reduction sector, with regional support and support groups in every place,” clarifies Gali Yarom, co-founder, COO, and vice president of organization growth for Much better Juice.
GEA is just one of the major suppliers for meals processing know-how and of linked industries. The world wide team specializes in machinery, plants, as very well as approach technology and factors.
By Gaynor Selby

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