- PMG usually takes an additional action towards turning into a central info hub for publishers
- Greater typical of high quality for changing publishers’ content
- Secondary digital advertising and marketing gets to be a lot easier and cheaper for publishers
Berlin. PMG Presse-Check has obtained the software property X-CAGO. This business, at first from the Netherlands, is regarded the earth more than for changing and standardising a huge wide variety of written content formats, as effectively as for its recognized digital archive alternative, which many foremost publishers also use as a articles distribution platform.
A central facts common for structure-impartial distribution of material
“We are combining X-CAGO’s and PMG’s comprehensive abilities in converting and distributing large-high quality electronic information,” points out Ingo Kästner, Handling Director of PMG, about the acquisition of X-CAGO. “This has enabled us to make a centralised and increased-excellent facts standard for the publishing sector, a single which is suitable for all foreseeable future formats. We can give publishers a rapidly and price-effective details conversion and archiving solution that delivers maximum high-quality and makes certain legally compliant use of the written content. The new information common permits structure-independent distribution of content in its initial layout, which will open up up new advertising and marketing channels for publishers.”
With this acquisition, PMG is increasing its portfolio of content material and legal rights marketing and advertising products and services for publishers and strengthening its position as a material administration provider for media houses and checking companies.
Centralised facts conversion delivers publishers further progress from secondary internet marketing
“Converting print and online content material into uniform, substantial-high-quality digital formats acceptable for other electronic merchandise is much from straightforward, but is an complete requirement for publishers,” points out Koos Hussem, CEO and founder of X-CAGO.
“Publishers distribute their written content in excess of a wide variety of unique channels, the two interior and exterior. This makes info conversion complex, time consuming and mistake prone, which can negatively effects written content top quality and the industrial success of information marketing, in equally the B2C and B2B sectors.”
By combining their expertise, X-CAGO and PMG will give publishers accessibility to tested technologies and constructions in order to unlock new expansion possibilities from expanded information internet marketing. The benefit for publishers is twofold: 1st, they advantage from quickly, value-productive and higher-high quality conversion of their material, which facilitates wide secondary exploitation by means of digital channels. 2nd, they do not have to construct and preserve an highly-priced infrastructure on their own.
Koos Hussem and Ingo Kästner will jointly control X-CAGO B.V. likely forwards.
Launched in 2000, X-CAGO B.V. is a foremost computer software developer in the media field, with headquarters in the Netherlands (Roermond) and workplaces in the United States and Australia.
X-CAGO supports on-line publications and articles distribution programs for nationwide and worldwide newspaper and magazine publishers, including the Wall Road Journal, the New York Moments, Reed Enterprise, Bauer, Axel Springer and Gruner + Jahr, among the other people.
Important companies in X-CAGO’s portfolio contain the conversion of PDF-based mostly print content from newspapers, magazines and publications into economical and digital XML and/or JSON information, and its enterprise information administration system Archive ExPress™. The company captures, stores, researches, publishes, distributes and syndicates content from the two print media (newspapers, publications, guides, catalogues, and so on.) and electronic media.
About PMG Presse-Keep an eye on GmbH
With the major up-to-date push database in the German-speaking area, PMG Presse-Keep an eye on GmbH is a primary provider for electronic media monitoring, push critique development and media analysis.
PMG markets the material and rights of about 850 newspaper and journal publishers with about 4,000 print and on-line resources. All around 2500 of these are obtainable in the PMG push databases in digital structure. From its Berlin headquarters, the enterprise delivers its solutions to around 5,000 buyers from companies, associations and general public bodies, as perfectly as media checking providers and PR businesses.
Launched in 2001, PMG is a joint venture of various German newspaper and magazine publishers with the subsequent shareholders: Axel Springer, Frankfurter Allgemeine Zeitung, Gruner + Jahr, Handelsblatt Media Team, Hubert Burda Media, Spiegel-Verlag, Süddeutsche Zeitung, the German Newspaper Publishers and Digitalpublishers Affiliation, and the Affiliation of German Journal Publishers.
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