Quick Furniture Net Idea #302: Google Rewards Negative Website positioning. In some cases

I hope my grandchildren do not peek about my shoulder as I write this suggestion. “Stupid” is a negative word in their relatives and they would be scandalized to listen to their expensive grandmother utilizing it.

But I am highly aggravated. I did a location check out of some of my key phrase phrases for a regional metropolis for my very own internet site. I confirmed up respectably in most circumstances in the 4th or 5th posture. But the dude outranking me in the #2 or #3 place was using a boatload of dreadful Search engine marketing tactics.

His website was improperly offered. It experienced duplicate web pages for numerous metropolitan areas throughout California. Hint, he wasn’t community but pretended to be by getting the same copy with distinctive towns plugged into the copy for distinctive internet pages.

Then his footer was total of his search phrase phrases for diverse cities.

This is a little something I would under no circumstances do for a customer. And, supposedly, Google is sensible to this kind of factor and suppresses these styles of internet sites. But they aren’t. Oh, finally they get intelligent. A different person did the same factor a several a long time again and he no for a longer period shows up.

I checked the up and coming DuckDuckGo, a privateness research engine and the negative dude did not present up at all. I confirmed up pleasant and pretty in #1, #2, or #3 positions relying on the look for question. Yahoo and Bing queries yielded identical success.

What is with Google?

I glance ahead to the working day when Google is not the only activity in city. Maybe, then, they’ll get their act with each other.

By the way, it was awesome to see the strategies I use for Google worked very effectively with all the other research engines.

Effortless Household furniture Website Idea 302: Do not use bad Search engine optimisation tactics even if Google sometimes rewards them.

Katherine Andes specializes in world wide web information development and Search engine optimisation — including webpage customization for storefront and franchise internet websites. Pay a visit to BetterWebSales.com or telephone her at (559) 309-2940.