The Entire Guidebook to GMB Attributes for Regional Search engine marketing

Google My Enterprise (GMB) attributes are a uniform way for firms to share what they offer and what a purchaser can hope when working with that company.

They are also a way for a enterprise to improve its area search presence. The additional specific a listing is with attributes, the extra most likely that listing could rank for a distinct focused lookup with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].

In this weblog publish, you’ll find out the unique sorts of GMB characteristics readily available to businesses based on your key business group, and how neighborhood entrepreneurs can most effective leverage these attributes.

Types of Google My Company Attributes

There are two forms of attributes inside a listing on GMB: factual or subjective.

Factual characteristics are maintained by the organization, though subjective characteristics are sourced by Google by means of the thoughts of people who frequented the business enterprise. The small business is not able to update or regulate these subjective characteristics.

Subjective attributes that customers may well be requested about could be no matter whether a business enterprise is well-liked, superior for groups, relaxed, cozy, superior for children, and many others.

This manual will target primarily on factual attributes, as those people are the ones your organizations can update in the GMB platform.

These attributes support you proactively supply responses to popular searcher issues correct on your area listing. Normally, clients look at their alternatives and make a determination with no at any time clicking by means of to connect with a organization or take a look at their site.

If you want to be the venue or assistance supplier of choice, make certain you are delivering all achievable facts to aid searchers pick your area.

Updating Characteristics in GMB

Just about every GMB listing has the means to update multiple characteristics, and the ones obtainable to each individual listing are decided by the key classification for the listing. Not all groups will provide the exact same attributes.

Attributes can also vary by which country your listings are in. Make confident to pick the principal class that is most applicable to the brand so the correct characteristics are readily available for your listing.


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To make updates to your attributes, get started by logging in to your GMB account to see which attributes are available for your listings. Click the info tab on the still left-hand panel.

GMB Info tab

Simply click “From the business – Include attributes” within just the Info area.

From the business attribute

You will now be capable to see the groups and certain attributes out there for that listing.

The most frequent varieties of classes throughout GMB are accessibility, from the small business, facilities, health and protection, highlights, payments, and service possibilities.


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Google also supplies information on how to update, include, or edit attributes on GMB. You also have the means to lookup for certain features when you simply click into the “From the business” segment.

How to search for attributes in GMB


Accessibility attributes enable firms share with prospects how they are set up to allow for clients who could have sure requires.

The characteristics out there are wheelchair-available entrance, wheelchair-available restroom, wheelchair-available seating, wheelchair-available parking, and/or wheelchair-available elevator.


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For certain definitions all-around these specific accessibility attributes, visit the GMB accessibility web page.

Accessibility attributes

From The Enterprise

“From the business” makes it possible for an owner to highlight if their small business is Black, Girls, or Veteran led.

From the business attributes

Overall health & Protection

Wellbeing & Basic safety attributes had been extra because of to COVID-19. This will allow a company to share what their mask and temperature check out coverage is for each their workers and company.

It also says whether a enterprise requires a reservation and if they disinfect surfaces among visits.

Health and safety attributes

These characteristics are specifically significant as buyers in distinctive regions get vaccinated and come to be more cozy searching in-store once more.


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Payment attributes are Dollars-only, Checks, Credit cards (American Convey, China Union Fork out, Diners Club, Uncover, JCB, MasterCard, and VISA), Debit cards, NFC cell payments.

And no, bitcoin is not an choice (but).

Payments attribute


Lodge characteristics are established up absolutely otherwise in GMB compared to other groups. Pick out “Hotel attributes” and it will choose you to a new page the place you can add all varieties of information and facts men and women may well take into account as they are browsing for their future lodge stay.

Hotel attributes view in GMB

Resort attributes are damaged down by house particulars and space details. Assets details classes are:


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  • Wellbeing & protection.
  • COVID-19 responder policy.
  • Net.
  • Foodstuff & drink.
  • Guidelines & payments.
  • Activities.
  • Expert services.
  • Small children.
  • Pools.
  • Parking & transportation.
  • Wellness.
  • Accessibility.
  • Business & events.
  • Pets.

There are quite specific concerns for each individual one particular of those groups. Home specifics are damaged into typical home characteristics and food items-relevant place capabilities.

General space features contain whether there is A/C, non-public toilet, bathtub, and shower.

Foodstuff-connected space functions include things like regardless of whether there is a kitchen area, refrigerator, microwave, espresso maker, and/or a minibar. You can locate a extra in-depth rationalization of the certain characteristics available for resorts from Google in this article.

Hotel attributes dashboard


Although there are not as numerous characteristics to update as with hotels, there are still rather a couple alternatives out there for places to eat. The most important categories accessible for places to eat are Features, Eating alternatives, Choices, and Services alternatives.


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Facilities enable for a restaurant to share if there is a bar on-site, very good for little ones, has superior chairs, WiFi, and gender-neutral restroom.

Dining selections allow for a business enterprise to emphasize their choices like breakfast, catering, dessert, lunch, dinner, and if there is seating.

Choices enable consumers know if a business gives alcoholic beverages or specified foodstuff choices. The past class of company options focuses on how the food stuff can be attained as a result of choices like curbside, shipping, dine-in, generate-as a result of, takeout, and outside seating.The Complete Guide to GMB Attributes for Local SEO

There is also the GMB API, which can be applied to update characteristics in bulk. If there are a massive amount of destinations and info is modifying normally, then leveraging the API could make sense — specially if there is a validated supply of real truth.


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Maintaining the proper characteristics is crucial for your manufacturer. As community lookups goal unique queries like restaurants that acknowledge checks or a wheelchair-obtainable resort with a pool and restaurant, your brand name can stand out in opposition to your rivals if you leverage all the characteristics relevant to you.

If you depart specified characteristics remaining unmarked, you may miss out on out on appropriate searches and the conversions that outcome.

Give community prospects all of the data they need to have to make a selection in your local listing.

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Impression credits: All screenshots by creator, June 2021