Email Marketing is a group of strategies carried out by companies to give visibility to their content. It is also used for offers from the email channel.
This channel has become the best way to deliver the right messages to the right people in recent times. It makes it an excellent tool for digital marketers and inbound marketers. Email is an extremely democratic channel.
Email marketing is not dead!
The truth is that different from what people say, and email marketing helps your business grow. Email marketing offers you the opportunity to get even closer to your audience and maximize visits and purchases on your website. Of course, you need a strategy to do it right!
What is email marketing?
Email marketing is a kind of communication with your clients. All through email. Some common examples of email marketing are:
- Airline ticket offers
- Confirmation of an online purchase
The best Agency Miami marketers see email as one of the most personal ways to communicate with consumers.
Reasons to use email marketing.
We know that social networks have gained visibility in digital marketing. However, email marketing can also be a great option to increase your brand’s relevance among these contacts.
Our email address concentrates all the actions we take on other channels.
Sometimes, when you post on a social network, not everyone who follows your page will see your message. It happens because of algorithms that determine which posts are most relevant to each user. With email marketing, you can have a predictable reach of your posts.
Email is the blank screen that every digital marketer is looking for. Messages sent by email have no character limits. They can contain images and even GIFs. You can use short messages and also include several links to your website. So, let’s start working!
High financial return
You can send automated email and SMS marketing campaigns. The best thing is that the investment will not be very high. Email marketing has a better financial return, you don’t need to invest a lot initially, and you can generate a large revenue volume.
Email marketing tools and templates
If you are going to start your email marketing strategy now, you need a tool or software that performs mass email blasts.
The most suitable tool for beginners is Mailchimp. It has a free version, is intuitive, and is easy to use. However, there is other popular software on the market, such as GetResponse and Mailee.
You can use Email marketing through full-featured automation software such as RD Station and Hubspot. These are tools that perform several functions in addition to email. You can also manage social media, lead tracking, blog management, among others.
Now that you know that email marketing is not ancient history, it’s time to get to work. Ideally, you should hire the experts at Marketing Agency Miami. They will surely be able to tailor a strategy that fits your company. Remember that all your marketing strategies should be customized.