Clearlake and Siris-Backed Newfold Digital Acquires Yoast to Assistance Customers Get Discovered Online

Primary Seo WordPress Plugin Bolsters Newfold Digital’s Sturdy Products Portfolio

JACKSONVILLE, Fla., Aug. 12, 2021 /PRNewswire/ — Newfold Electronic, a major net technologies company backed by Clearlake Capital Group, L.P. (together with its affiliate marketers, “Clearlake”), and Siris Funds Team, LLC, has obtained Yoast, the foremost search motor optimization (Search engine optimisation) plugin company for WordPress. The acquisition is a portion of Newfold Digital’s prolonged-time period technique to connect Newfold Digital prospects with planet-course website existence equipment and solutions to empower online achievement in a digital earth.

Newfold Digital Logo

“Search engine marketing is a rising will need in our buyer foundation and necessary to online success, in particular as we see far more companies grow their on the web existence,” explained Sharon Rowlands, President and CEO of Newfold Electronic. “Yoast is a effectively-acknowledged and revered brand in the WordPress neighborhood. We are excited to welcome them to the Newfold household and to aid strengthen Search engine optimisation and push website visitors to our expanding purchaser foundation.” 

Yoast is a WordPress plugin powering a lot more than 12 million websites. The plugin allows internet site entrepreneurs create more guests from research engines these as Google and Bing, increase readers’ engagement, and catch the attention of more visitors from social media. Furthermore, the brand name gives a sturdy on the net academy with Web optimization teaching classes. With Yoast’s experience, Newfold Digital will appear to increase its Search engine marketing offerings to much better provide the firm’s just about 7 million customers.

“We’re psyched to sign up for Newfold Digital to keep on our mission of Web optimization for everyone by leveraging the leading world wide portfolio of world wide web presence manufacturers,” claimed Marieke van de Rakt, CEO of Yoast. “We are self-assured that the strength and management Newfold Digital offers will assist to make certain Yoast remains the most applied Search engine optimization plugin for WordPress for lots of yrs to occur and will gas foreseeable future innovation.”&#13

Yoast will go on to produce the same good company as it has for years while signing up for Newfold Digital’s portfolio of manufacturers which include Bluehost,,, and Network Alternatives. All Yoast personnel, like its management team, will be a part of Newfold Digital.

“We are delighted to welcome Yoast to the Newfold Electronic spouse and children,” reported James Pade, Associate, Clearlake, and Tyler Sipprelle, Running Director at Siris. “We want Newfold Electronic to be the spouse of selection for on the web existence providers that want to perform with an recognized chief in the area as they look for their subsequent phase of development.”

RBC Capital Marketplaces served as financial advisor and Morrison & Foerster LLP acted as authorized counsel to Yoast. Raymond James served as financial advisor and Sidley Austin LLP acted as legal counsel to Newfold Digital.

About Newfold Digital
Newfold Electronic is a foremost world wide web engineering corporation serving approximately seven million consumers globally. Established in 2021 through the mixture of leading net solutions suppliers Endurance Internet Existence and Group, our portfolio of makes contains: Bluehost, CrazyDomains, HostGator, Community Options, Sign, and lots of other people. We support clients of all dimensions make a electronic existence that provides results. With our in depth products choices and customized assist, we just take pleasure in collaborating with our customers to serve their on the net existence requirements. Understand extra about Newfold Electronic at

About Yoast
Yoast was launched in 2010 and is a single of the fastest-increasing corporations in the WordPress field. Yoast Website positioning, the nicely-acknowledged plugin for WordPress with over 12 million energetic installs, is the flagship solution of Yoast. Based in The Netherlands, Yoast tends to make it simpler for absolutely everyone to get fantastic outcomes from their internet websites. For extra information and facts visit &#13

About Clearlake
Established in 2006, Clearlake Cash Group, L.P. is an financial commitment firm functioning built-in firms throughout private equity, credit and other relevant methods.  With a sector-focused tactic, the organization seeks to companion with experienced administration groups by providing individual, extended term cash to dynamic firms that can profit from Clearlake’s operational improvement method, O.P.S.® The firm’s main focus on sectors are technology, industrials, and purchaser. Clearlake presently has approximately $39 billion of property under management, and its senior financial commitment principals have led or co-led about 300 investments. The business has offices in Santa Monica and Dallas. Far more info is obtainable at and on Twitter @ClearlakeCap.

About Siris
Siris is a major private fairness business that invests mostly in experienced technology and telecommunications providers with mission-vital items and services, struggling with sector modifications or other major transitions. Siris’ development of proprietary analysis to identify possibilities and its considerable collaboration with its Government Associates are integral to its tactic. Siris’ Executive Companions are experienced senior working executives that actively participate in key factors of the transaction lifecycle to support determine options and drive strategic and operational benefit. Siris is primarily based in New York and Silicon Valley and has elevated approximately $6 billion in cumulative money commitments.

Media Contacts
For Newfold Electronic:
Emily Watkins
[email protected]  

For Clearlake:
Jennifer Hurson
Lambert & Co.
[email protected]  

For Siris:
Dana Gorman / Blair Hennessy
Abernathy MacGregor
[email protected] / [email protected]&#13

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