WEST CHESTER, Pa., April 1, 2021 /PRNewswire/ — Discovering the very best clean magnificence brand names has just gotten less difficult many thanks to QVC and Danny Search engine marketing. Today QVC®, a leader in building brands by way of livestream video storytelling across various platforms, introduced a new digital collaboration with Danny Search engine marketing, journal founder and Editor-in-Chief, bestselling author, Emmy Award-winning Tv set host, and designer who has dedicated his work to displaying folks how to marry type with sustainability.
The “By natural means, Danny Web optimization“ collection for QVC.com is a curation of products from brand names that meet up with both QVC and Seo’s large specifications for thoroughly clean beauty. The initial assortment will consist of extra than 30 merchandise from brand names together with Patyka, SERUMKIND, InstaNatural, and Farmacy Magnificence, with supplemental brand names and products included all through the year. The focused landing web site will also feature first video content material with Search engine optimisation reviewing the products and solutions and sharing his ideas and methods. Additionally, QVC will present a restricted-edition “Obviously, Danny Seo Thoroughly clean Splendor Box” with five whole-dimensions items from brands including Farmacy Splendor, Lavido, Instanatural, Seed Phytonutrients, and Beekman 1802 for shoppers to practical experience the finest of clean up splendor.
“This is the supreme desire come accurate,” said Danny Website positioning. “I have lengthy been a fan and shopper of QVC and admire how, as a retailer, they are able to build a exclusive relationship with the purchaser that is rooted in belief. I am looking ahead to sharing my favored items across their platforms and building this connection with the consumer. We’ve rounded up the best clear natural beauty manufacturers from all around the planet and I’m fired up to introduce my curated collection and share all of my learnings.”
As section of this new collaboration, QVC will launch “Empties Version with Danny Search engine optimisation,” a confined electronic sequence on YouTube & Instagram Reels. In this series, Web optimization will share a exclusive perspective driving the clear natural beauty merchandise he continues to vacant time and time again. Each individual episode will give viewers perception into the application and added benefits of certain products, and supply suggestions for incorporating cleanse natural beauty into their everyday life.
QVC, alongside with HSN, launched its Thoroughly clean Beauty seal in 2019. The QVC Clean up Magnificence seal designates that a manufacturer formulates merchandise without sulfates (SLS and SLES), parabens, methylisothiazolinone/methylchloroisothiazolinone, formaldehydes, formaldehyde-releasing agents, phthalates, petrolatum, mineral oil, chemical sunscreens, coal tar, hydroquinone, triclosan, triclocarban, and talc. It also indicates goods comprise a lot less than 1 percent of artificial fragrances and are qualified cruelty-cost-free by a third-celebration supply.
“QVC’s collaboration with Danny Seo delivers shoppers far more entry and training all-around clean up splendor possibilities from a dependable and dynamic pro,” mentioned Mary Campbell, Chief Merchandising Officer, Qurate Retail Group, and Chief Commerce Officer, QVC US. “By our movie-wealthy procuring encounters throughout various platforms, we are uniquely positioned to educate the customer on the most current clean splendor traits by connecting them to the experts and sharing the tales driving the solutions. Clear magnificence continues to be a strategic aim of our magnificence business enterprise. We now have over 90 makes in our assortment throughout QVC and HSN that are leveraging the electrical power of our storytelling abilities to access big audiences. We are thrilled to have an authority, like Danny, who provides a prosperity of knowledge and expertise to assistance our clients navigate this house when finding new makes. We search forward to performing with Danny to continue to broaden our clear splendor assortment and provide our shoppers a new knowledge.”
QVC provides the pleasure of discovery by means of the power of interactions. Each and every working day, QVC engages tens of millions of shoppers in a journey of discovery by an ever-transforming collection of acquainted brands and fresh new solutions, from household and manner to beauty, electronics, and jewelry. Alongside the way, QVC connects consumers to attention-grabbing personalities, partaking stories, and award-profitable customer assistance. Primarily based in West Chester, Pa., and launched in 1986, QVC has retail functions in the U.S., the U.K., Germany, Japan, Italy, and by way of a joint undertaking in China. Globally, QVC engages millions of shoppers by means of 12 broadcast networks and numerous streaming platforms, internet websites, cellular applications, and social webpages. To understand additional, check out corporate.qvc.com, adhere to @QVC on Fb, Instagram, or Twitter, or comply with QVC on Pinterest, YouTube, or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, and QRTEP) includes QVC, HSN®, Zulily® and the Cornerstone models (collectively, “Qurate Retail TeamSM“), as properly as other minority pursuits and eco-friendly electricity investments. Qurate Retail Group believes in a Third Way to Shop® – over and above transactional ecommerce or standard brick-and-mortar merchants. In addition to currently being a environment leader in video commerce, Qurate Retail Team is amongst the top 10 ecommerce vendors in North The united states (in accordance to Digital Commerce 360) and is a chief in mobile commerce and social commerce. For far more info, check out www.qurateretailgroup.com, follow @QurateRetailGrp on Fb, Instagram or Twitter, or abide by Qurate Retail Team on YouTube or LinkedIn. QVC and Q are registered assistance marks of ER Marks, Inc.
About Danny Search engine optimisation
Danny Search engine optimisation is an Emmy Award-successful tv display host, magazine founder and Editor-in-Chief, bestselling creator of 12 publications, and syndicated columnist. In addition to his flagship publication “The natural way, Danny Web optimization,” he is also the Principal and Publisher of the household style journal and electronic platform “Rue.”
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